- access key for access keys (alt + 0)
- access key for the home page
- access key for RSS
- access key for site map
- access key for help
- access key for complaints procedure
- access key for terms and conditions
- access key for contact us
- access key for about us
- access key for crown copyright
- access key for consultations
- access key for what we do
- skip to channel navigation
- access key for news
- access key for publications
- skip to main content
- access key for working with us
Consultation on the regulations on advertising activity and trading around London 2012
This consultation has now ended. The consultation period was 7 March to 30 May 2011.
The Government response to this consultation was published on 12 October 2011.
The UK, Scottish and Welsh Governments are developing secondary legislation to regulate advertising activity and trading in open public places around Olympic and Paralympic events during the 2012 Games.
Advertising and trading are being regulated for three reasons, to ensure: the Games have a consistent look and feel across London and the UK; that Games sponsors are able to achieve appropriate brand exposure and are protected against ambush marketing; that spectators and those participating in the Games can access venues easily and safely.
The regulations will only apply to a small number of streets near to Olympic and Paralympic venues for a limited time. For example for the majority of events the regulations will apply the day before an event starts and the days covering it; the longest period that the Regulations will apply to anyone place is 35 days (for the Olympic Park zone).
The consultation document is divided into sections:
Consultation document(s)
Section 1-7 Consultation document and questions (PDF 167kb)
Section 1-7 Consultation document and questions (RTF 220kb)
Section 8-9 Regulations (PDF 245kb)
Section 8-9 Regulations (RTF 989kb)
Section 9-10 Exceptions to the advertising activity regulations and human rights assessment (PDF 84kb)
Section 9-10 Exceptions to the advertising activity regulations and human rights assessment (RTF 162kb)
Section 11-12 Impact assessment (PDF 112kb)
Section 11-12 Impact assessment (RTF 34Okb)
Consultation document in full (PDF 541kb)
Related page(s)
Consultation on the regulations on advertising activity and trading around London 2012 – Maps
How to respond
Open date:
07 March 2011
Closing date:
30 May 2011
Freedom of information
Please note responses may be published, unless you ask us not to do so. In addition under the Freedom of Information Act 2000 all information in responses, including personal information, may be subject to publication or disclosure. If any correspondent requests confidentiality this cannot be guaranteed, and will only be possible if considered appropriate under the legislation.
For enquiries about the consultation (handling) process only please email enquiries@culture.gsi.gov.uk, heading your communication 'Consultation on the regulations on advertising activity and trading around London 2012'.
These documents are available online in Adobe Acrobat (.pdf) format.
