Department for Culture Media and Sport
GREAT campaign
The GREAT campaign is designed to promote the UK abroad, and aims to deliver long-term economic benefits from the unprecedented level of interest generated by the London 2012 Olympic and Paralympic Games.
The campaign has been developed by DCMS on behalf of the Prime Minister, working with colleagues at the Foreign and Commonwealth Office, UK Trade & Investment, the Department for Business, Innovation and Skills, VisitBritain, and the British Council.
The campaign offers a chance for the whole world to discover everything that the UK has to offer, as one of the best places in the world to live, work, visit, invest and do business.