Department for Culture Media and Sport
national lottery promotions unit
The National Lottery Promotions Unit promotes positive public awareness and balanced media reporting of Lottery grants to good causes.
We set up the Unit with the Lottery distributing bodies and the current Lottery operator, Camelot, after our 2002 consultation on the future of the National Lottery identified a need for greater public information and awareness about what the National Lottery is funding, particularly in local communities.
The Unit’s key achievements include:
- Successful delivery of a range of creative PR initiatives including the National Lottery Awards, which highlight the difference that Lottery funded projects have made to people, places and communities all across the UK, and Love UK, a campaign that associates the National Lottery Good Causes with the things that we all love
- Development of a “common brand” logo in partnership with the Lottery distributors, designed to help show people how Lottery money is benefiting them, their community and the nation as a whole
Find out more about Lottery good causes and the Unit’s work to promote them at www.lotterygoodcauses.org.uk.
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